foto. Gregor Katič
Celje – a town with glorious history and a bold gaze into a sustainable future
Celje, the proud host of this year’s Firefighting Olympics Celje 2022 taking place from June 17 to 24, is Slovenia’s third largest city. It is the administrative, cultural, educational, business, economic, tradeshow, and tourist hub of the Savinjska Region. In its appearance, it interweaves its ancient Roman and mediaeval heritage with a modern and neatly designed environment. While the town takes pride in its glorious history, the Municipality of Celje is decisively focusing its work on developing a smart green town that is friendly to all generations.
Over the last two decades, Celje has made a major developmental breakthrough, relying on European funds and contributions from the national and local budget. In 2004, the wastewater treatment plant was built to process the wastewater from Celje and the surrounding area, which was the first project co-financed with European funds. This was followed by many other significant projects that altered the image of the town and contributed towards a more beautiful environment and better quality of life.
Like other developed European cities, Celje has been recently focused on sustainable development as its current generation is looking to leave behind a modern, pleasant, and healthy living environment for the generations to come. Several electric vehicle charging stations were installed, and ten buses running on environmentally friendly compressed natural gas were purchased, co-financed from the Public Environment Fund – the Eco Fund. Working with the public enterprise Energetika Celje and supported by European funds, the town also built a modern compressed natural gas fuelling station. A Park&Ride hub was set up, and the public bicycle rental system KolesCE was expanded as it grew exceptionally popular among the local population. New safe cycling lanes are being built and designated in the town and its surroundings, and the town is working with neighbouring municipalities on constructing regional cycling routes. Sustainable mobility will also be encouraged by introduction of new technologies or technologically advanced solutions.
When you visit Celje during the Firefighting Olympics, you will learn that the town of the princely counts is also a town of sports, culture, neatly groomed green areas, and wonderful flowers. Moreover, you will certainly be impressed by a tour of historical, cultural, and tourist landmarks. The old town centre will have a particularly lively verve during your visit. With many events and hospitality services, the people of Celje will make sure your visit remains a wonderful memory.
”ZELENA BUTIČNA GLOBALNA DESTINACIJA ZA ZAHTEVNEGA
OBISKOVALCA, KI IŠČE RAZNOLIKA IN AKTIVNA DOŽIVETJA, MIR IN OSEBNE KORISTI. DESTINACIJA PETZVEZDIČNIH DOŽIVETIJ. ”
To je vizija turistične destinacije Slovenije, ki jo vidi in vodi Slovenska turistična organizacija (STO), osrednja nacionalna agencija za promocijo turizma, ene od najuspešnejših in najperspektivnejših panog slovenskega gospodarstva. Sistematično načrtovanje, razvojne in promocijske aktivnosti ter sodoben pristop k pozicioniranju Slovenije na globalnem turističnem zemljevidu – s tem je STO še posebej v zadnjih letih povečala prepoznavnost in ugled dežele kot avtentične, k trajnosti zavezane butične destinacije za 5-zvezdična doživetja.
“A green boutique global destination for high-end visitors seeking diverse and active experiences, peace, and personal benefits.”
This is the vision of the tourist destination Slovenia, as perceived and pursued by the Slovenian Tourist Board (STB), the central national agency for the promotion of tourism. Systematic planning, development and promotion activities and a modern approach to the placement of Slovenia on the global tourist map – this is what has particularly helped the STB in recent years to increase the recognisability and reputation of the country as an authentic boutique destination for five-star experiences, which is committed to sustainability.
“Grünes globales Boutique-Reiseziel für denan spruchsvollen Besucher auf der Suche nach abwechslungsreichen und aktiven Erlebnissen sowie Ruhe und persönlichen Vorteilen. Reiseziel für 5-Sterne-Erlebnisse.”
Das ist die Vision Sloweniens als Tourismusdestination, wie sie die Slowenische Tourismusbörse (STO), die zentrale nationale Agentur zur Förderung des Tourismus, einer der erfolgreichsten und perspektivischen Zweige der slowenischen Wirtschaft, sieht und anstrebt. Mit systematischer Planung, Entwicklungs- und Werbungsaktivitäten sowie einer modernen Herangehensweise an die Positionierung Sloweniens auf der touristischen Weltkarte ist es der STO gerade in den letzten Jahren gelungen, den
Wiedererkennungswert und das Ansehen Sloweniens als authentisches, der Nachhaltigkeit verpflichtetes Boutique-Reiseziel für 5-Sterne-Erlebnisse zu steigern.“A green